MARCOMS PORTFOLIO FY25
Our mission is to develop and disseminate the school's brand through creative assets like websites, flyers & brochures, materials for recruiting & trade shows, and social media & news articles that are broadcast worldwide.
We serve all constituents of mining & mineral resources at University of Arizona.
CORE MISSION
BRAND IDENTITY
In collaboration with creative and strategic partners, we're creating a future-focused brand that updates mining's image and spotlights University of Arizona's world-class mining research and educational programs.
- Modern, branded website
- Social media management
- Copywriting & graphic design
- UA mining partner support
LEAD GENERATION
Producing eye-catching materials & relevant digital content showcasing mining as an in-demand, hi-tech career, we're helping attract students, driving enrollment and furthering industry workforce goals.
- Recruiting landing pages
- Print materials for tabling & trade shows
- Banners & signage
- Photography & video shoots
LEAD-GEN SUCCESS STORY
17 of 27 students declaring the Sustainable Mineral Resources Minor in FY25 were influenced by our marketing efforts.
STRATEGIC PROJECTS
UNDERGRADUATE RECRUITING
We support MGE & HAS undergraduate recruitment by producing:
- Pull-up banners & event signage
- Flyers promoting mining majors & career paths
- Table-top flipbooks & placemats to aid recruitment
- Branded giveaways
- Website landing pages
- Videos spotlighting mining students
COMMUNITY OUTREACH
We support Outreach efforts by producing and co-producing:
- Show backdrops & event signage
- Webpages describing outreach services & minerals education content
- Web-based calendaring system enabling efficient bookings
- Promotional flyers & brochures
- Videos spotlighting programs & community impacts
WORKFORCE DEVELOPMENT
We support Mines for Limitless Minds, the largest annual career fair on campus, by collaborating to produce:
- Banners & signage
- Social media promotion
- Event photography & videography
- Flyers & on-campus advertising
BRIDGING INDUSTRY & COMMUNITY
We support the Mining Social License Summit, a signature event, with:
- Show backdrops & event signage
- Name badges & table-toppers
- Event advertising & social media
- Website-based promotion
- Event photography
ONE VIDEO GENERATED $400k IN DONATIONS.
Our "sizzle" reels for Cu at the Mine! - a new K-12 teacher's academy - helped cement critical funding to continue the program, providing mining & minerals education to hundreds of secondary school teachers in Arizona and advancing a key strategic objective.
ORIGINAL NEWS ARTICLES
CONTRIBUTING TO PARTNER SUCCESS
We've logged 278 requests in FY25 (to-date), supporting every mining business unit at UA with creative and technical services.
MGE SUPPORT PROJECTS
UA MINING PARTNER SUPPORT
GCE
- Biannual report design
- Course flyers
- Course calendar
- Course completion certificates
- Website
- Event postcards
- Social media promotion
LIMR
- Geological Society of America sponsorship and support
- Booth design
- Flyers on PD
- SWAG
- Redesign and management of Minerals.Arizona.Edu
- Flyers:
HAS
- Webpage for Bachelor of Science in Hydrology
- Flyers for both HAS tracks
- Trifold brochure promoting the master's degree
- Online advertising in promotion of BS degree
CESM
- Video on ARPA-E "Plants that Mine"
- Production & coordination
- Video storyboard & script
- Trifold brochure on Center
- Event assets, i.e. SWAG and tablecloth
Our Service Rating is 4.75 out of 5 Stars
(as of May, 2025)
"Having dedicated MarComs support has been incredibly valuable to the GCE - thanks for all you do!"
Julia Potter
Geotechnical Center of Excellence
"Keep up with the good work!"
Victor Tenorio
Mining & Geological Engineering Dept
"We were absolutely thrilled with your work and your positive energy!"
Ty Ferre
Hydrology & Atmospheric Sciences (HAS)
"Everything was handled professionally, and the results exceeded expectations."
Adrian Paul
Center for Environmentally Sustainable Mining
"The support we received was amazing and very professional. I'm looking forward [to] working together in the next academic year."
Peter Troch
HAS Dept
